About Us: Be The Yellow

At Be The Yellow, we believe in the transformative power of kindness. Our mission is simple: to spread joy, ignite smiles, and brighten lives. 🌟

Our Story

Founded by a mom and daughter duo, Be The Yellow emerged from a desire to create more than just a brand. We wanted to craft an experience—a welcoming environment where positivity thrives. We grew into a charming boutique filled with amazing, colorful clothing and accessories in North Georgia, and expanded with a custom "Hat Bar" to serve small groups and spirit-loving guests. As our community grew and our message spread, we transitioned to custom trucker hats full-time, selling online, going live every week through TikTok. You can find us most nights @betheyellowofficial talking with customers and making custom trucker caps for our friends. 

Why Yellow?

Yellow is more than just a color; it’s an emotion. It’s the warmth of a hug, the laughter shared with friends, and the unexpected kindness from a stranger. When you choose yellow, you choose optimism, compassion, and the promise of brighter days.

What We Offer

Fun and Exciting Hats: Dive into our playful collection of hats that bring the party wherever you go! From stylish caps featuring motivational quotes and fun designs to scenic patches filled with color—these head-turners are perfect for adding a dash of excitement to any outfit and turning heads with their vibrant, feel-good vibes.

Happy-Themed Clothing: From comfy robes to cheerful t-shirts, hoodies, pajamas, and socks, our apparel collection is designed to wrap you in comfort and joy. Whether it’s a rainy day or a sunny afternoon, our clothes remind you to find your smile.

 

Let's Get Social

Be part of our joyful community on Facebook, Instagram and TikTok. Together, let’s scatter kindness like confetti, find our smiles, and make the world a little brighter—one bright moment at a time.

Thank you for being here and for supporting our mission! We’re so glad you’re here. 
"Let your light shine before others, that they may see your good deeds and glorify your Father in heaven. " — Matthew 5:16